Testing Your Sites To Increase Your Conversions - The Science Of Split Testing

Split testing is something that's really simple but can also get complicated. It basically means making two versions of the same site, email message, product, etc., and then running them both to see which one performs better. When you find out which one performs better, you know what you need to change to increase your conversions. For example, let's say that you create two identical sales pages. The only difference is that one has a sales letter at the top and the other has a video. After several days of monitoring, you see that the video sales letter gets 44% more conversions than the text letter. Got it... nothing but sales letters from here on out! That's the science of split testing at work and it makes me all hot and tingly just thinking about it. This is where you truly learn about Internet marketing, getting traffic and making money online. Why Do You Need To Split Test? Does it sound tedious? It could be, I suppose. But it's vitally necessary. The reason is that you actually don't know exactly what people want. You may have a vague idea of what works and what doesn't, but split testing shows you and even gives you the numbers. There's no substitute for that kind of accuracy. Actually, there's no room for guesswork in Internet marketing. Set aside all of your own ideas about what's effective and PLEASE quit getting advice from IM forums! Put your own marketing materials to the test and you'll discover the truth. Split Testing Your Website Although you should split test absolutely everything you do, I'm going to focus on just a few things. The most important thing is to split test your website. There are lots of ideas about how your site should be designed. These conflicting ideas can make your head spin. So, ignore them and find out yourself. Should you use a sidebar or not? How big should your header be? What colours work best for text, background and Buy Now Buttons? Test all of these because tiny design details can make a huge difference in terms of sales. Media is a really important thing to split test. Yes, videos do work better for sales pages. But you should toy around with placement, length, the video's contents, etc. You should also mess around with screenshots and images to see what works. You'll probably see the most dramatic differences when you split test your copy. Changing up your copy can raise your conversions by well over 50%. Try out long versus short. Try different placements and wordings for your call to action. Move your testimonials around. All of this will make a difference. Isn't it incredible that you can make such a difference without changing your products and services at all!? Split Test Everything I've given you some ideas on split testing your website. Well, as I said before, you should test everything. This includes: Auto responder Messages - Changing your subject line can make a tremendous difference. So can link placement and email copy. The great thing is that AWeber and other auto responder programs let you easily track everything. EBooks - If you change your eBook covers or covers for other electronic products this can give you a boost in sales. Ads - You should never think about running a single ad; always make a few alternate versions and see which ones get impressions. Finally, just a few tips on split testing the right way. For one thing, always experiment by changing only one element. If you change everything, you'll have no idea what made the difference. You should also keep split testing. Keep tweaking and see what makes a difference. Log all of your results so that you can refer back to them. This is how you create a marketing strategy that works.

Learn How To Help Someone With A Spinal Injury

Spinal injuries affect two structures in the back which are responsible for supporting movement, transferring brain signals and cord protection. The spine is a complex dynamic organ that cannot afford to be damaged. Many injuries afflicted on the area can be life threatening and even lead to paralysis. It is therefore essential to spot the signs / symptoms of a spinal injury. Failure to do so can lead to far more serious injuries. The spinal cord is the strong, bony structure in the back that is responsible for protecting the signal cord and supporting movement. It is made up of 24 individual bones which are connected together through a series of strong ligaments. Spinal column damage is not easy to recognise as a first aider, but there are a few basic giveaways. As a first aider you should automatically presume that the spinal column is damaged in any of the following accidents: • Road traffic incidents • Falls from height • Scrum collapses • Dives into shallow water • Impact accidents The trick if you are first on the scene is to keep the casualty completely still until the emergency services arrive. Any further movement could cause the bones to severe the delicate cord, which often results in paralysis. If still unsure on the nature of the injury it is possible to do a physical examination of the casualty. The neck and spine should be felt in order to get a pain response. If they are unconscious it is also possible to look for a twist in the normal curve of the spine. Always act on the side of caution, and if uncertain contact the emergency services and keep them still. It is also possible to directly damage the spinal cord during a serious accident. The difference is this case is that if the cord is compromised brain signals can be disrupted, and possibly lost forever. The signs to look out for when talking to a casualty are loss of control of the limbs, strange tingling sensations, incontinence, anxiety and confusion. In both situations it is absolutely essential to keep the casualty still. Sometimes instinct takes over and spinal casualties are moved unnecessarily to safety. In a case of a road accident it is more important to stop the traffic than move a casualty who may have life threatening injuries. If this means that a few people get to work a bit later then so be it. Surprisingly many people are still uneducated on the effects of spinal injuries and unable to recognise the vital signs. The best trick a first aider can use comes from within, and can't necessarily be taught. On the scene of any accident it is crucial to spend time assessing the situation. These vitals seconds where a situation is played over in your mind could prove the difference. Without rushing or wasting time it is possible to work out if the accident is likely to involve spinal injuries. If the answer is yes we know to keep the casualty still, call 911 and await professional help.